• Uses AI-driven fraud detection and cybersecurity measures to prevent insurance-related frauds.
• Collaborates with regulatory bodies and law enforcement to tackle fintech scams.
• Educates users about common fraudulent tactics to enhance awareness.
• Example: Google’s DigiKavach Initiative (2023).

5. DigiKavach Initiative by Google (2023)

Steps of the Initiative:

1. Launch of DigiKavach:
   • Google introduced DigiKavach, an online fraud identification program designed to prevent online financial fraud in India.
2. Collaboration with Organizations:
   • The program involves collaboration with the Fintech Association for Consumer Empowerment (FACE) and the Ministry of Home Affairs to protect users from unscrupulous fintech and predatory loan-app companies.
3. Implementation of Measures:
   • DigiKavach works with the Indian Cyber Crime Coordination Centre and the Cyber Crime Helpline to provide information and support to victims of financial fraud, aiming for a swift response to threats.